WHAT? Sony - UMG Swap!

It jus sounds to weird to reword for myself, but this is for anyone who follows the music industry itself, not just particular artist. I took this straight from UHTN because they worded it so well.

First, out of nowhere, Media Decoder revealed that Barry Weiss, head honcho for Sony Entertainment’s RCA/Jive division is set to takeover Universal Music Group. Now the NYPost.com has learned that UMG’s top gun Doug Morris is slated to shake things up over at Sony Music Entertainment.

While many of us are attempting to figure out what to make of this unexpected executive swap over the last several days, we’re also going to have a grand ol time trying to figure out how in the hell will Morris play big man on campus at Sony’s Headquarters with his $ 10 million UMG contract running until 2013.

Morris, who has held court at UMG for the last 15 years, will replace Sony’s music chief Rolf Schmidt-Holtz when he decides to step down in the next couple of weeks. However, sources close to the story have yet to reveal when Morris will take control of the Sony ship if in fact the deal goes through.

So, what does this mean? Well, my UHTN counterpart Mel believes the logistics behind Doug’s situation are a conflict of interest. But the move could possibly mean a huge merger is in the works between Sony and UMG? Again, only time will tell. I have a feeling 2011 is going to be one HELL of a year.